Gender equity involves all of us. It affects us in our daily lives and takes on different meaning depending upon our country, our culture, our jobs and our different expression of gender. What does gender equity mean for a coffee family, a roaster or a coffee drinker? How do we relate to and connect with one another around the same passion for coffee?
This film opens the conversation about gender roles, women's empowerment, masculinity, women’s coffee and the importance of working towards gender equality for the sustainability of the coffee industry.
Filmed between January and March 2018, from Mexico to the United States we followed the story of women and men involved in the production, transformation and consumption of coffee.
Xavier Hamon and Hannah Stapleton are both passionate about the human story of coffee and the art of film making. Xavier has worked since 2013 in the specialty coffee industry. He has been involved with gender work in Uganda, Malawi, Congo and Peru with the UK based NGO Twin. Hannah is a visual artist currently exploring mediums of installation and video art related to ecology and the body. Hannah has also worked supporting young refugees and asylum seekers in the UK and in Lebanon.
The extended family of Ilse and Marin are coffee farmers living and working in the village of Buenavista in the Sierra Madre of Chiapas (Mexico). They are a part of PROCAFEM cooperative. They hosted us in their home for two weeks, opened up their hearts and lives to us in front of the camera and for their honesty and hospitality we are deeply grateful.
PROductores de CAFÉ de Motozintla (PROCAFEM) was founded in 2002 and currently has 520 members. Their coffee is certified Fairtrade Organic and they export to The United States and various countries within Europe. They have just started their gender work in collaboration with CLAC Fairtrade. The Woman's Alliance was started in 2017 with the support of Heifer International, and provides women members with access to trainings and in the development of small business ideas.
InterAmerican Coffee (IAC) is part of Neumann Kaffee Gruppe and has imported PROCAFEM coffee since 2016 through their sister company Exportadora Cafe California (ECC) who are based in Mexico. IAC is a specialty green coffee importers providing roasters in North America.
Husband and wife team, Alex Barker and Kris Thompson-Barker, roast PROCAFEM coffee out of their facilities in Houston, Texas. Their small business intends to bring ethical quality coffee to their customers and educate coffee drinkers on the story of the people growing coffee. They purchase PROCAFEM coffee through InterAmerican coffee importers.
The Coffee Shop
Spokesman Coffee are a coffee roaster, cafe and craft beer establishment based in Austin, Texas. They roast and serve PROCAFEM coffee with pride and passion. They kindly hosted us and co-organised a gender event and photography exhibition in February 2018 as part of the making of this film.